Do you want more clients in your area to find you when they search online for local real estate professionals? Take advantage of the Google Screened application to set yourself apart from the competition and expand your business. Find out how to apply for Google Screened for Realtors and how this feature can help you.
What Is Google Screened?
When you search the internet for reputable businesses in your area, how can you tell which ones are legitimate and worth your time? This normally involves a lot of independent research, so you can compare your options before choosing the best one. Thanks to Google Screened, people searching for qualified real estate agents don’t have to perform an exhaustive search.
The search engine will highlight verified professionals at the top of the results page when someone makes a relevant search, such as “real estate agent near me” or “realtor in [city].” Users will have easy access to some essential information about screened Realtors, including their availability, ratings and reviews, and industry experience. The feature is just one small part of using local service ads to promote your brand to nearby users.
Understanding Google Screened Requirements
Before learning how to apply for Google Screened for Realtors, you must understand the basic requirements for earning this digital badge. The search engine only recommends service providers who satisfy the following criteria:
- Holding an active license: You must have a valid real estate license and other relevant business licenses as a prerequisite.
- Carrying liability insurance: Service professionals need to carry insurance coverage that protects their clients.
- Passing a background check: Applicants must undergo a background check before Google can verify them as a reputable Realtor.
- Having an optimized Google Business Profile: Optimize your profile with reviews, accurate contact information, and announcements. For Google Screened verification, Realtors must have a profile with at least five three-star reviews or better.
Bear in mind that simply meeting these standards won’t turn you into a verified Realtor. You’ll still have to apply for Google Screened. Real estate agents who earn this badge can reap benefits like increased brand visibility and higher ad rankings.
How To Apply for Google Screened for Realtors in Five Simple Steps
Are you an experienced real estate professional who is ready to stand out from the competition? Here’s how to apply for Google Screened for Realtors:
- Create your Google Business Profile: If you haven’t already done so, claim your GBP and ensure it features accurate contact and brand information.
- Secure positive reviews: Encourage your clients to leave online reviews that will appear on your GBP. Once you have several positive reviews, you can move forward with the other requirements.
- Gather and submit documentation: To get a Google Screened badge, Realtors must prove they hold the appropriate licensing and insurance.
- Undergo a background check: When applying for your verification, you must agree to be the subject of a background check so Google can fully vet your professional persona.
- Comply with all requirements: You have to work to retain your badge after earning it. Be transparent about updated licensing and insurance. In addition, strengthen your GBP by posting updates and acquiring new, positive reviews.
Reap the Benefits of Being a Google Screened Realtor
Is it really worth going through the application process to earn your digital badge? How much do you stand to gain by being a verified real estate professional? The benefits are widespread for you and your target audience.
First, users will be able to view your qualifications at the top of their search page. They’ll see how many years of experience you have and your average rating among clients. This helps them narrow down their options and builds trust before they contact you.
When you run paid ads on the search engine, your business’s status plays a key role in the way Google displays the ad. Screened professionals secure higher ad rankings, which boosts visibility and generates more leads. Consider running a paid ad campaign alongside cost-effective SEO measures to increase organic traffic.
Certain ads struggle to stand out, causing businesses to miss out on clicks and conversions. However, information about Screened professionals appears in a visually appealing format. Display your headshot to highlight your professionalism and credibility.
Boost Your Brand’s Visibility With Google Screened and Other Valuable Marketing Strategies
Knowing how to apply for Google Screened for Realtors is one of the first steps in expanding your client base. Use other digital marketing solutions to transform your business and continuously reach new clients. Submit this online contact form to get started and learn how a marketing expert can help you reach your goals.
Realtor Google Screened FAQs
Do you still have unanswered questions about the Google Screened signup process, real estate agent benefits that await, and more? Learn more about using this feature below.
Do I Have To Pay for a Google Screened Badge Next To My Business Name?
No, you won’t have to pay to receive or renew the badge itself. However, taking advantage of this feature requires the use of Local Services Ads, which come with a unique cost structure. You’ll pay a certain rate for billable leads based on your service category, location, and competition.
Are Real Estate Agents the Only Professionals Who Can Earn Google Screened Badges?
While this guide focuses on the Google Screened signup process for Realtors, other service providers can benefit from the feature. Professionals like lawyers, financial advisors, beauticians, and more can let Google verify their credentials and recommend them to users.
I Don’t Have a Google Business Profile. Does This Affect the Screened Application Process?
Yes, if you don’t already have a GBP and are wondering how to apply for Google Screened for Realtors, you’ll have to create, claim, and optimize your profile. This requires a separate verification process and enables clients to leave online reviews about your services. Once you have more than five reviews with either three, four, or five stars, you can apply for Google Screened.