Your success as a Realtor depends on how many clients become familiar with your work and trust you. In today’s digital age, buyers and sellers turn to the internet to find experienced agents in their area. Will their search lead them to you?
Find out how to do SEO for a real estate website so you can optimize your online presence with SEO and reach more prospective clients. This comprehensive guide unveils five simple yet essential strategies you can implement for seamless search engine optimization.
1. Perform Keyword Research and Use the Results for On-Page Optimization
The main purpose of search engine optimization is to increase your website’s ranking and make it appear higher on search results pages. A huge component of raising your ranking involves targeting your site to include relevant real estate keywords.
Keyword research gives you a first-hand account of what your audience may be looking for. Catering your website to include content with these terms helps it stand out in a given search. To perform adequate keyword research, you can use tools like Google Search Console to find common terms users are searching for and filter them by search volume.
For an even simpler approach, enter a real estate phrase or question into Google and look at the “People Also Ask” section in the results. Use these ideas as inspiration and implement the relevant keywords on your site through:
- Blog posts
- Meta tags and descriptions
- Home page content
- Social media posts
2. Take Advantage of Local SEO Opportunities
It’s great if you create a blog post for people looking to buy a home that generates a lot of organic traffic. However, knowing how to do SEO for a real estate website requires you to home in on your local market instead of just broad keywords. Effective local SEO for Realtors can mean the difference between continuously reaching new clients and struggling to generate leads.
To take advantage of these opportunities, focus on Google My Business optimization. Build your profile with accurate contact information, high-quality photos, and your service area. This helps local users find your page when they search for a relevant topic.
While you can include more broad keywords on your site, make sure you also incorporate local terms to resonate with your target audience. For example, a Miami-based Realtor may want to incorporate terms like “selling a house in Miami,” “Southern Florida real estate agent,” or “Realtor in Miami-Dade County.”
3. Build Website Authority Through Backlink Building Strategies
Ask any digital marketing professional how to do SEO for a real estate website, and they’ll tell you to focus on backlinks in addition to the strategies above. Google and other search engines value sites with established credibility, and backlinks help build that authority.
Like many aspects of SEO, backlinking takes time. You should prioritize publishing high-quality content in hopes that another site will link to one of your posts.
Other ways to earn backlinks include guest posting on relevant sites like real estate blogs and sending press releases to local journalists searching for stories. Many Realtors find that submitting their site to local business or real estate directories drives authority. A marketing professional can explore all available backlinking avenues with you and recommend effective solutions.
4. Boost Your Website’s Technical Performance
When it comes to optimizing your website, technical SEO for real estate proves just as important as keyword research and content creation. Search engines must be able to index your website to assign its ranking, so revamping its backend will be essential. Technical SEO involves several steps, including:
- Enhancing load times and responsiveness
- Finding and removing broken links
- Checking the sitemap for issues with page crawling
- Increasing security with SSL certification
- Optimizing the site for desktop and mobile devices
Partner with a specialist who can review your existing setup, make the appropriate technical modifications, and provide you with tips on keeping momentum going.
5. Track Your Progress With Various Metrics
Knowing how to do SEO for a real estate website doesn’t stop when you address technical issues, acquire a few solid backlinks, and create content for your local audience. Search engine optimization remains an ongoing effort that you must monitor carefully. To track the success of your campaign, take a look at some key performance indicators, such as:
- Keyword rankings
- Total Google impressions
- Organic page views
- Click-through rates
- Time on page
- Bounce rates
These metrics will give you valuable insight into the effectiveness of your SEO strategy. For example, if your organic page views grow while your bounce rate remains high, you’ll have to find ways to keep users engaged with your site.
Learn How To Do SEO for a Real Estate Website With the Help of an Expert
Are you ready to increase organic traffic to your website with proven SEO strategies? Customized solutions are within reach to help you grow your client base and achieve long-term success. Discover how you can implement these tactics by submitting this online form and connecting with an expert in the SEO for real estate space.
SEO FAQs
Learn more about SEO strategies for Realtors below.
How Can a Real Estate Website Stand Out?
Real estate websites can stand out among the rest by including high-quality content, such as high-resolution photos and engaging information for prospective clients. An attractive design and fast load times make for a positive user experience, which also helps it stand out.
How Should Real Estate Professionals Begin an SEO Campaign?
Improving SEO for real estate websites should always begin with a complete site audit. Have a digital marketing expert assess the existing content, site design, local search presence, and competitors’ websites to find opportunities for optimization.
Why Should Agents Learn How To Do SEO for a Real Estate Website?
Agents should learn how to do SEO for a real estate website because successful strategies can increase organic website traffic 10 times more than social media and yield a more authoritative ranking.