Google Ads are one of the most effective ways to drive traffic and leads to your real estate website, but they also come with some risks if you’re not careful. Unlike LSAs, Google Ads are pay-per-click. That means you’re paying every time someone clicks your ad, whether they become a ...
One of the biggest advantages of running Local Service Ads as a real estate agent is the Google Guaranteed badge. This small green checkmark may seem minor, but it builds serious trust with buyers and sellers. That badge shows potential clients that Google has verified your business, which instantly increases ...
If you’re a real estate agent investing in online advertising, choosing between Local Service Ads (LSAs) and Google Ads can be confusing. Both have major strengths, but they work in different ways and knowing the difference can help you spend smarter. Local Service Ads are pay-per-lead, meaning you only pay ...
Website traffic and leads are important, but if you want to truly measure the success of your real estate marketing, there is one number you cannot ignore: your return on investment, or ROI. ROI shows you how much money you are earning for every dollar you spend on marketing. If ...
Running ads and marketing your real estate services can be expensive, but are you getting enough out of it? To find out, you need to track your cost per lead, or CPL, in your real estate marketing reports. Your CPL is simple to calculate. Just divide your total marketing spend ...
When you’re running marketing campaigns for your real estate business, it can be hard to tell if all your efforts are paying off. One of the easiest and most reliable indicators to check is your website traffic. Website traffic measures how many people visit your site over a given period. ...
If SEO isn’t part of your digital marketing plan, you’re missing out on serious opportunities. It’s not just a technical task, it’s the foundation of long-term growth for your real estate business. Here are three major benefits of real estate SEO: SEO helps your business work even when you’re not. ...
SEO can feel like a buzzword, but if you’re a real estate agent trying to get found online, it’s one of the most important tools you have. Real estate SEO stands for search engine optimization. It’s the process of improving your website so it ranks higher in search engine results. ...
You’ve got a beautiful real estate website, but if it’s not optimized for search, it may as well be invisible. Thousands of people are searching for homes and real estate agents online every day. If your site doesn’t appear on the first page of Google, you’re losing those leads to ...
Visitors won’t hire you unless they trust you. One of the fastest ways to earn that trust is by showing real client testimonials on your real estate website. Written reviews are great, but short video testimonials are even better. They provide social proof, show your personality, and help prospects picture ...
